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Winners MTV VMA 2010
Best Collaboration: Lady GaGa ft. Beyonce Knowles – “Telephone”
Best Female Video: Lady GaGa – “Bad Romance”
Best Male Video: Eminem – “Not Afraid”
Best Hip-Hop Video: Eminem – “Not Afraid”
Best New Artist: Justin Bieber ft. Ludacris – “Baby” Best
Pop Video: Lady GaGa – “Bad Romance”
Best Rock Video: 30 Seconds to Mars – “Kings and Queens”
Best Dance Music Video: Lady GaGa – “Bad Romance”
Video of the Year: Lady GaGa – “Bad Romance”
Best Art Direction: Florence and the Machine – “Dog Days Are Over”
Best Choreography: Lady GaGa – “Bad Romance”
Best Cinematography: Jay-Z & Alicia Keys – “Empire State of Mind”
Best Direction: Lady GaGa – “Bad Romance”
Best Editing: Lady GaGa – “Bad Romance”
Best SFX (Special Effects): Muse – “Uprising”
Breakthrough Video: The Black Keys – “Tighten Up”